OXO Tower by Endless
Feast your eyes on the new artwork by Endless
Endless presents his timeless CHAPEL artwork on the walls of the landmark Oxo Tower Brasserie. The artwork is his own take on the iconic Chanel No5 perfume, which rose to success through revolutionary marketing tactics employed by Coco Chanel in the early 1920s. Such tactics paved the way for the brand-obsessed culture in which we live today. The name change on the Endless bottle represents this culture shift in one word, ‘Chapel’ – a world where brands are the new deities; shops are the new churches, and celebrities, marketers and advertisers play the part of god. The gods in this piece include Karl Largerfeld, Kate Moss and Naomi Campbell.
Endless is a London-based artist. His provocative and radical creations tell a story of our world that is bold and intense. Starting out using the walls of our nation’s capital as his canvas, Endless’s reputation has risen to capture the attention of its residents, foreign visitors and the media alike.
The public buzz around his work has snowballed, to a point where now iconic brands, celebrities and the art world all know his name. Today, Endless continues to devote a large portion of time to art on the streets. But his most exclusive work can be found in London’s most prolific galleries, as well as within the homes of the well-established.